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Being a great affiliate is NOT about
selling... It’s about PREselling.
Goal-of-the-DAY... This is the only DAY where you have nothing to do except
read the material. Actually, that’s wrong... Your Goal-of-the-DAY is to
understand, understand deeply, the concepts outlined here, culminating with
the concept of PREselling to maximize Conversion Rates. It’s the foundation
of building income through content.
Ongoing Goal... Deepen and focus your understanding of this material. Reread
it once per week for the next eight weeks, monthly after that. As you
progress through DAYS 2 through 10, it’s going to be easy to lose sight of the
“big picture” presented today. And there’s another reason to re-read
regularly… it will mean more and more to you as you gain each DAY’s new
With these goals in mind...
2.1 PART ONE… Maximize Profits
The goal of any business, including your affiliate business, is to maximize
PROFITS. “PROFIT" is simply your INCOME minus your EXPENSES.
As an affiliate, there are exactly two ways to increase your INCOME (i.e., the
amount of money your business makes)...
1) Refer more visitors to the merchants that you represent.
2) Increase the CONVERSION RATE (i.e., the percent of visitors referred to
your merchant who deliver the response for which the merchant pays, whether
that’s a sale, or a lead, etc.).
Simple, right? If you refer 100 visitors per day to a merchant and 1% buy, you
get paid for that one purchase. But if you send 1,000 visitors per day and 3%
buy, you get paid for 30 purchases.
Yes, thirty times more!
So it’s pretty clear how to maximize affiliate INCOME!
Of course, every business has expenses, too. Maximizing profits does not imply
that you must minimize expenses, too. After all, if you spend no money or time
on a business...
... You have no business! You MUST get the best possible traffic-building
and sales-converting results for every dollar you spend... and for every hour
you spend on your business.
Time is money. So don’t count your hours as zero cost simply because it does
not cost you “out of pocket.” Assign your time a dollar value -- it will put your
affiliate business on a solid, professional “business footing.”
Let’s examine expenses by asking two questions...
Question #1 -- What does it cost to build traffic to your merchants’ sites?
Traffic-building, no matter how you cut it, will cost you... in terms of both time and
money. Spending dollars is optional, but spending time is not.
There are many ways, both offline and on, to drive traffic to your merchants’
sites. This course will show you the most highly profitable, time-and-dollareffective
way to build traffic to your merchants' sites...
Build your own Theme-Based Content Site -- one that is loaded with high infovalue
Keyword-Focused Content Pages which rank well with the Search Engines
and get the click throughs to your merchants’ sites.
Let’s break that down... for your affiliate Web site to generate traffic to your
merchants, it must do two things well...