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Women now represent 50% of all surfers. And they control approximately 80% of all shopping dollars. To reinforce this in your mind, we’ll use the feminine pronoun to talk about readers/visitors/customers. To keep things simple and even, we’ll use the masculine pronoun when referring to affiliates. OK, let’s see... Referred traffic down. And Conversion Rate down. But these are the two ways to increase your income (that’s we talked about right at the top today’s lesson). We’re going in the wrong direction! Conclusion? Don’t SELL! Instead, warm your visitor up for your merchants by PREselling them with great content that they value and respect. They’ll click-through with pleasure, arriving at your merchants’ sites in an open-to-buy mindset. It’s your PREsell effort that will boost your traffic-to-merchants and Conversion Rate. Which in turn maximizes your income. This brings us to our second philosophical premise and the end of Part One... “The #1 Affiliate Reality”... “Your CR will literally vary from 1% to 10% (and at times, as much as 20%!), purely because of...
Your CR depends upon what you do and how you do it. You do not need Lady Luck, Sir Serendipity or anyone else. There is always a reason for how well you do, and that reason always relates to what you do and how you do it. Once you realize this, then you know success really is do-able. Some people do succeed... big-time. But not necessarily the first time. Just keep trying until you find the right approach. To quote Calvin Coolidge… “Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful people with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. The slogan “press on” has solved and always will solve the problems of the human race.” Of course, the goal of the 10-DAY Affiliate Masters Course is to reduce the amount of trial-and-error persistence that will be required before you find your own successful formula!